Facts & Packages

Discover the power of truck billboards for dynamic, high-impact advertising on the go. Learn how mobile billboards can reach your target audience effectively and cost-efficiently.

Packages

  • Rear Door Ads

    Ideal for a promotional campaign.

    Rear Door Ads are a fraction of the cost but still incredibly powerful.

    UK drivers often find themselves in traffic. With eye-catching artwork you can be sure to optimise on this audience.

    – High Dwell averaging 50 seconds.
    – Eye Catching.
    – Affordable.
    – National coverage.
    – 20,000 impressions per day*

  • Sides Only

    Perfect for Brand Awareness.

    Essentially giving you 2 x 40ft billboards which is why this methods is one of our most powerful types.

    – Dwell time averaging 11 seconds
    – 2 for 1*
    – 40 foot
    – National coverage
    – 35,000 impressions per day*

  • Full Wraps

    For the overall package.

    Offering the combined benefits of both Rear Doors and Sides, this method gives you the maximum potential allowing you to target pedestrians and drivers from all angles.

    – Dwell time averaging around 60 seconds
    – 55,000 impressions per day*
    – National coverage
    – 3 sided billboard

Traffic Data

– 87.8 M ILLION registered vehicles in the UK last year.

– 801 BILLION kilometres travelled by passengers.

– 327 BILLION miles travelled in total during this period.

– 47 SECONDS per mile in congestion (Of 327 billion) which contributes heavily to our proven high dwell times.

Exposure

  • Service Stations

    Our trucks are 40-foot and 3-sided. With the right artwork these billboards are simply unmissable. These scenarios contribute heavily toward our average dwell times.

  • Traffic Lights and Traffic Jams

    Ever been stuck behind a truck in traffic or next to a truck in a traffic jam? These scenarios contribute heavily toward our average dwell times.

  • Small Village Detours

    It’s not all about the motorways. Our truck use A-roads on a daily basis and pass many more smaller confined areas once again contributing heavily toward our average dwell times.

Average Reach

After conducting extensive research we found that 90% of vehicle occupants actively notice truck branding with approximately 30%-40% paying closer attention to the artwork. We also found that 91% of drivers can name 5-10 brands/businesses (trucks) they regularly see on the motorways and A-roads. These stats do not include the the additional reach from pedestrians.

This proves with the right artwork and presence truck branding does leave a lasting impact with onlookers.