Truck Billboards UK Ltd

The Facts

Traffic Data

There are so many stats to choose from regarding traffic and travel that contribute to the power of this method, but here are some of the main stats provided by the Department of Transport that we feel are a direct benefit to using this service. (based on 2017/18).

There were 87.8 M ILLION registered vehicles in the UK during this period.
There were 801 BILLION kilometres travelled by passengers. This is a record high suggesting you will benefit heavily from passenger impressions too.

There were an overall 327 BILLION miles travelled in total during this period.
We spend an average of 47 SECONDS per mile in congestion (Of 327 billion) which contributes heavily to our proven high dwell times.

Vehicle Advertising Exposure

When considering vehicle advertising, it is easy to assume we only operate via motorway routes, which alone is incredibly powerful, but this advertising method is also just as effective in smaller areas.

We would recommend our clients to consider both options to really benefit from the vast amount of coverage this method can give you.

Here are some examples of the the kind of places and situations your campaign will be seen.

On route on motorways & A-roads
Service stations / Laybys
Stand still traffic / Traffic lights
At delivery point or depot
Parking / Overnight stay
Small village detours
… And many more examples

Using our fleets of 100+ commercial vehicles we allow you to create what is essentially a mobile billboard that tours around the UK on a daily basis, getting spotted from all angles and reaching an estimated 55,000 per day. Also, with recent additions to our fleets we can now take your advertisement into Europe too for no extra cost!

The potential reach is huge, and our prices very competitive. Make your next marketing move, with OnTheMoveMedia.

Reach

Case studies on the impact of this advertising method show that this is highly effective and very powerful with the numbers to back it up. After our marketing research we have found that roughly 90% of vehicle occupants actively notice truck branding with approximately 30%-40% paying closer attention.

91% of customers can name 5-10 brands and businesses see on the motorways on a daily basis. It is proven that this method leaves a lasting impression especially if they are spotted regularly. Also please note the all the stated fact are not considering the additional reach from pedestrians.

Cost Comparison

After conducting a major market research project, we found advertising via vehicles is one of the most affordable methods. This alongside the vast amount of people the campaign has the potential of reaching, provides great value for money.

Frequently Asked Questions

Does vehicle advertising work as well as other traditional methods of advertising?

Yes. Vehicle advertising proves effective for many reasons such as higher dwell times and being visible from many angles.

How long does the average lorry advertising campaign take to see results?

We recommend 6-12 month to see the full benefits although this is no different to other advertising billboard alternatives. The longer the campaign the impact it will have. Shorter campaigns are just as powerful.

Do you offer reports on your vehicle advertising services.

Yes. We offer monthly reports showing areas and miles covered. The report also shows how many hours per day the truck/s have been active.

Do you provide mobile vehicle advertising outside of the United Kingdom?

Yes, we can build this type of campaign on request. Please contact us to discuss your vehicle advertising requirements today.

Does lorry advertising provide a low cost alternative to traditional billboard advertising?

Yes. We are very competitive against traditional billboard advertising alternatives although our campaigns run for longer periods. If you were to break down the yearly cost you will see our weekly/monthly rates are much less than static alternatives.

Request a Brochure

We would love the chance to speak with you about your desired campaign and show you exactly what we can do for you. Alternatively you can request a brochure from us.